Maxim Gorin co-founded Los Angeles County-based LifeLine Ambulance in 2002 with members of his family. The financial services professional had concentrated on maintaining a customer-centered focus in his work with corporations such as Primerica and Massachusetts Mutual Life Insurance Company, where he frequently helped individuals create plans to save for education and retirement and live debt free. However, it was the tragic events of September 11, 2001, that made him realize that he wanted to make a difference by providing medical services to his community. With that goal in mind, Maxim Gorin enrolled in a program to earn his license as an emergency medical technician. This training, and his background in finance, enabled him to guide LifeLine from a modest beginning to its current status as a widely known business with an ambulance fleet of 100 and a staff of 300.
With the assistance of Maxim Gorin, LifeLine expanded over its first decade to serve Orange, Riverside, and San Diego Counties. Since its early days, the company has focused on contributing to its community. LifeLine has offered free classes in cardiopulmonary resuscitation to the employees of local businesses, sent its representatives to speak to high school students on career days, and donated to hospitals and other public service organizations.
Maxim Gorin and his family have additionally ensured that LifeLine provides the most current medical and communications technology available to enhance patient comfort and safety. In 2013, LifeLine renovated its dispatching center. Maxim Gorin’s company also focuses on keeping pace with technological developments in administration. Through its use of paperless patient care documentation, LifeLine has become a pioneer among medical transport companies.
Maxim Gorin and the staff of LifeLine remain proud of the company’s commitment to serving a wide range of healthcare providers, from nursing homes to large hospitals. The company specifically tailors its services to the individual needs of patients and medical facilities.